About me

I managed Maks on the Optimization team at GenDigital, where he worked as our data and analytics lead across BigQuery, GCP, and our SEO/AEO reporting. He is proactive, consistently bringing his own ideas rather than waiting to be told what to do, and he takes feedback well and adjusts quickly. He leaves things well documented. I'd recommend Maks to any team looking for someone technical and proactive.

Martin Vasko

Head of SEO & Content, Gen Digital

Maks is a talented, dependable, and collaborative professional. He combines strong expertise with a practical, solution-oriented mindset and consistently approaches challenges with thoughtfulness and attention to detail. What particularly stands out is his ability to work effectively with others, and remain focused on delivering high-quality results.

Milos Kostadinovic

Senior SEO Specialist, Gen Digital

I had the pleasure of working with Maks over the past few months and was impressed by his reliability and strong sense of ownership. He is a true teammate and always tries to go above and beyond when handling data requests. Thanks, Maks, for helping me get closer to the data! You would be a valuable addition to any data team!

Milica Ristic

Principal SEO Specialist, Gen Digital

I had the pleasure of collaborating with Maks on implementing value-based bidding for Google Ads using Enhanced Conversions for Leads, as well as on several other analytics and measurement projects. Throughout our work together, Maks demonstrated an impressive depth of knowledge in marketing analytics and Google product architecture — including GCP, Google Ads and GTM. He was consistently helpful, responsive, and genuinely committed to the work.

Dominik Stehno

Senior Data Analyst / Analytics Engineer, Fortuna Entertainment Group

I cooperated with Maks while he was our main point of contact during joint projects with Optimics, such as SGTM, margin-based bidding implementation, and our GA360 license reseller. I can recommend Maks as he has always been very proactive, very fast to respond to any communication, which I appreciated especially when related to deadlines. Maks is also knowledgeable in the Google web analytics ecosystem, striving to keep up with the ever-changing world of web analytics.

Jiří Šnajdr

Group Business & Marketing Data Lead, Dr.Max Pharmacy Chain

Maks is easy to work with, proactive, and deeply attentive to both technical detail and business needs. Across multiple years and projects, he consistently brought structure and reliability to our analytics setup, especially during periods of change.

Roman Prokashev

Digital Marketing Team Lead, JetBrains

I appreciated working with Maks and his support on complex Google Analytics setups, including server-side tracking. He brought a lot of ideas to the table and was proactive in suggesting solutions. Communication was always clear and fast, which made collaboration on technically challenging topics smooth and efficient. Maks consistently demonstrated a strong understanding of analytics best practices and was a reliable partner throughout our work together.

Alina Anikina

Web Analytics Team Lead, JetBrains

I had the pleasure of working with Maks in his role as a Marketing Analytics Solution Architect at Optimics, and our collaboration was excellent. He combines strong technical expertise with a clear understanding of marketing and business goals, turning complex data into actionable insights. Maks is structured, reliable, and consistently adds value through well-designed analytics solutions. I would highly recommend him to any team looking for a high level marketing analytics professional.

Nicholas Exarchakos

Head of SEO & Analytics, Novibet

I had the pleasure of working with Maks during Invia's collaboration with Optimics, a digital marketing agency, over more than two years. Maks was our main point of contact and led projects on the Optimics side with great professionalism, expertise, and enthusiasm. Together, we successfully delivered several projects in the areas of digital analytics, martech, and web KPI reporting. We also co-presented at industry conferences.

Radoslaw Berger

Managing Digital Analytics & Customer Insights, Invia

I had the pleasure of working with Maks for over a year, and it was truly a great experience. Together, we managed and developed a portfolio of clients, and it was the perfect tandem. I deeply appreciate Maks's strengths in analytics, planning, and communication. He is also an excellent project manager — highly detail-oriented, transparent, and always reliable.

Alona Vigovska

Strategic Partnership Development Manager, Salestube